⭐⭐⭐⭐⭐ 4.5 stars | 150,000+ happy customers | 90+ styles
She Designed America's Best Known Lingerie.She Won't Wear It Anymore.
Isabelle Fontaine spent 18 years inside the brand every woman grew up with. She chose the lace, drew the straps and sat in the meetings where the prices were decided. Then she quit. These days she wears SecretCoco, and here are her 6 reasons, in her own words.
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⭐ 4.5 stars | 150,000+ happy customers | 90+ styles
Up To 70% OffShop The CollectionIsabelle Fontaine
Lingerie designer · 18 years at America's biggest lingerie brands
For 18 years, Isabelle worked on the inside: sketching new sets, choosing the lace, fitting samples on real women and watching what customers actually paid for. She left in 2024. Now she only puts her name on pieces she would wear herself.
We sent her the SecretCoco collection and asked her one question: would you wear this? Her answer became this page.
Isabelle Fontaine is a paid SecretCoco partner. Her words are her own: every quote on this page comes from our interview with her and was approved by her before publication.
Confidence You Put On First
Ask Isabelle what women are really buying and she will not say lace. In years of fittings she watched the same moment over and over: a woman tries on the right piece, looks in the mirror and stands differently. Shoulders back, chin up, a small smile. Nobody at work or on the school run sees what you are wearing underneath. But you know. And that is exactly where the confidence comes from.
"I watched it a thousand times in fittings. The right piece changes how a woman stands before she says a single word."
Isabelle Fontaine, Lingerie Designer
Date Night Starts Before Dinner
The evening does not become special when the food arrives. It becomes special the moment you decide it will be, and for most women that moment happens while getting dressed. A set you love under your outfit, or waiting for later at home. Whether it is a night out, a date on your own couch or an evening entirely for yourself, it starts with what you put on.
"A good set is not made for being seen. It is made for the moment you decide tonight will be different."
Isabelle Fontaine, Lingerie Designer
You Never Look Like the Model. Good.
If lingerie photos have ever made you feel worse instead of better, here is the truth from inside the industry: campaign photos are shot on one sample size, then polished until even the model does not look like the model. You were never supposed to match that picture. What actually matters is choice: 90+ styles in sizes XS to XL, so you pick what flatters your body and your mood, from soft satin and lace to bold vegan leather.
"The photo was never the standard. The mirror is."
Isabelle Fontaine, Lingerie Designer
If It Itches, You Will Never Feel Sexy in It
Comfort is not the opposite of sexy. It is the foundation under it. Lingerie that itches, digs or needs fixing every five minutes pulls you straight out of the moment, and the confidence goes with it. That is why so many SecretCoco pieces use soft stretch mesh, delicate lace and adjustable straps on most styles. Pretty enough to put on, comfortable enough to keep on all evening.
"The first thing I check on any piece is how the lace feels on the inside of my wrist. If it scratches there, you will never relax in it."
Isabelle Fontaine, Lingerie Designer
You Were Never Paying for the Lace
Here is what nobody at the mall tells you: most of that $70 price tag was never the lingerie. It was the store rent, the campaigns and the name on the box. You have felt it yourself, the moment the set you saved up for started itching halfway through the evening. That was never luxury. That was marketing. At SecretCoco most pieces are $44.95 to $54.95, and the money goes into the piece itself.
"Women think an expensive tag means better lace. I sat in those meetings. It usually just means a bigger ad budget."
Isabelle Fontaine, Lingerie Designer
Why I Put My Name on This Page
No designer wants her name next to junk. SecretCoco earned it: honest prices with most pieces between $44.95 and $54.95, more than 150,000 happy customers rated 4.5 stars, and every piece arriving brand new in sealed hygiene packaging, never worn or tried on by anyone. Ordered the wrong size? Exchanges are free while the package is still unopened.
"After 18 years inside this industry, I know exactly what you are paying for. Here, it is the lingerie."
Isabelle Fontaine, Lingerie Designer
My honest advice? Stop paying for the name on the box. Start with one set you love and see how your evenings change.
Isabelle Fontaine, Lingerie Designer
Isabelle Fontaine is a paid SecretCoco partner. Her words are her own: every quote on this page comes from our interview with her and was approved by her before publication.
End of Summer Sale!Up To 70% Off The Whole Collection.
150,000+ happy customers
SecretCoco™ End of Summer Collection
90+ styles with the details a designer looks for: soft stretch mesh, delicate lace and adjustable straps.
- Lace that feels as good as it looks, no itching
- Structure that works with your shape, not against it
- 90+ styles, from soft and romantic to bold
- Honest prices: most pieces $44.95 to $54.95
Most pieces $44.95 to $54.95 · Sizes XS to XL · Ships brand new and sealed
⏰ Sale ends in: 00:00:00
Why SecretCoco?
The designer's checklist:
Designed: Straps, seams and support placed on purpose, so it flatters in the mirror.
Comfortable: Soft fabrics and adjustable straps, so you actually keep it on.
Private: Brand new, sealed and never tried on by anyone but you.
Affordable: Most pieces are $44.95 to $54.95, and up to 70% off right now.
150,000+ happy customers
Real Women. Real Reviews.
She Felt It Immediately
After being together for years, things can start to feel predictable. This set changed that completely. I felt attractive again the moment I put it on and my partner noticed right away. It brought back a spark I didn’t even realize I missed.
Exactly What We Were Looking For
My partner and I wanted to try something new, without it feeling awkward or forced. The ordering process was smooth, the quality exceeded expectations, and delivery was fast. Everything just felt right from start to finish.
Luxury Without the Awkwardness
Fast delivery, discreet packaging, and lingerie that feels genuinely high-end. No uncomfortable moments, no cheap feeling. just a beautiful product that made me feel confident wearing it.
Even Better in Real Life
I was honestly surprised by how good it looks in person. The fit is flattering, the fabric feels amazing, and it instantly made me feel sexy and comfortable at the same time.
So Discreet & Professional
I really appreciated how discreet everything was. The plain packaging made ordering feel comfortable, and the delivery was quicker than expected. A brand that clearly understands its customers.
Beautifully Made
The details are stunning and the fabric feels soft yet supportive. I didn’t expect the fit to be this good. It looks and feels like something far more expensive.
A Real Confidence Boost
I never expected lingerie to have this much impact, but it honestly changed how I feel about myself. I feel more confident, playful, and connected to my feminine side. That alone made it worth it.
Feels Premium and Trustworthy
You can tell the materials are well-chosen. Nothing flimsy or cheap just solid quality and thoughtful design. It gave me a lot of confidence in the brand.
Individual experiences may vary.